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41.
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CONSUMER BEHAVIOUR ANALYSIS
by Foxall,Gordon R. Material type:  Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).
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42.
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CONSUMER BEHAVIOUR ANALYSIS
by Foxall,Gordon R. Material type: Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).
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43.
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CONSUMER BEHAVIOUR ANALYSIS
by Foxall,Gordon R. Material type: Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).
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44.
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MOTIVATION AND LEADERSHIP AT WORK
by Steers,Richard M.,Porter,Lyman W | Bigley,Gregory A. Edition: 6thMaterial type: Book Description: xiv,766.Publisher: Mcgraw-Hill,New York c1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 ST32M6] (1).
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45.
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CONSUMER BEHAVIOR AND MANAGERIAL DECISION MAKING
by Kardes,Frank R. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xx,505.Publisher: Addison-Wesley, Reading,Mass. 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 K145C] (1).
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46.
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RURAL MARKETING
by Velayudhan,Sanal Kumar. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 196.Publisher: Response Books, New Delhi 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8700954091734 V541R] (1).
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47.
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ETHICAL ORGANISATION
by Kitson,Alan | Campbell,Robert. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,252.Publisher: Palgrave, Hampshire 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 174.4 K649E] (1).
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48.
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AMA HANDBOOK FOR CUSTOMER SATISFACTION
by Dutka,Alan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,231.Publisher: Ntc Business Books, Chicago 1994Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 D952A] (1).
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49.
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NOTE ON PRICING STRATEGIES FOR BRANDED CONSUMER PRODUCTS
by Vora,M. N. Material type: Book Description: 28.Publisher: Indian Institute Of Management, Ahmedabad c1987Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.816 V91N] (1).
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50.
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CONSUMER BEHAVIOUR
by Solomon,Michael,Bamossy,Gary | Askegaard,Soren. Material type: Book Description: xviii,589.Publisher: Prentice-Hall, New York c1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SQ47C] (1).
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51.
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CONSUMER ORIENTED BUSINEES DESIGN
by Sulzmaier,Sonja. Material type: Book Description: xi,263.Publisher: Physica Verlag Gmbh,Heidelberg c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8343 SU59C] (1).
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52.
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MODI XEROX AND XEL MARKETING
by Gupta,Nirmal K. Material type: Book Description: 6.Publisher: Indian Institute Of Management, Ahmedabad c1999Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.812 G959M] (1).
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53.
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MODI XEROX AND XEL MARKETING
by Gupta,Nirmal K. Material type: Book Description: 5.Publisher: Indian Institute Of Management, Ahmedabad c1999Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.812 G959MX] (1).
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54.
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ASHOK DESAI SUBSCRIBES TO BHARAT TODAY (A)
by Gupta,Nirnal K. Material type: Book Description: 4.Publisher: Indian Institute Of Management, Ahmedabad c1999Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.812 G959A] (1).
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55.
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CONSUMER BEHAVIOR
by Hawkins,Del I,Best,Roger J | Coney,Kenneth A. Edition: 8thMaterial type: Book Description: xxiv,775.Publisher: Tata Mcgraw-Hill Publishing Co. Ltd., New Delhi c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8340973 H314C8] (1).
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56.
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HUB CULTURE
by Stalnakar,Stan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 197.Publisher: John Wiley & Sons (Asia) Pte. Ltd., Singapore 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8343 ST18H] (1).
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57.
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INSURANCE BUYING
by Mahta,Subhash C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 5.Publisher: Indian Institute Of Management, Ahmedabad 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 M279I] (1).
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58.
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NOTE ON MEASUREMENT AND SCALLING IN MARKETING
by Jain,Abhinandan K. Material type: Book; Literary form: Description: 21.Publisher: Indian Institute Of Management, Ahmedabad Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 J199N] (1).
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59.
|
STATE CONSUMERS COOPERATIVE FEDERATION LTD.
by Barua,S. K.,Raghunathan,V. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 20.Publisher: Indian Institute Of Management,Ahmedabad 1988Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8707 B281S] (1).
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60.
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CONSUMING BEHAVIOR
by Desmond,John. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,430.Publisher: Palgrave,Hampshire 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 D465C] (1).
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