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21.
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CONSUMER BEHAVIOR
by Engel,James F., Blackwell,Roger D | Miniard,Paul W. Edition: 8thMaterial type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Dryden Press,Illinois 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 EN32C8] (1).
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22.
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CONSUMER BEHAVIOR
by Engel,James F., Blackwell,Roger D | Miniard,Paul W. Edition: 8thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Dryden Press,Illinois 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 EN32C8] (1).
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23.
|
LAW OF CONSUMER PROTECTION IN INDIA
by Singh,Gurjeet. Material type: Book; Format:
print
; Literary form:
not fiction
Description: LV,542.Publisher: Deep & Deep Publications, Delhi 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 343.0710954 SI64L] (1).
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24.
|
SOCIOLOGY OF CONSUMPTION
by Corrigan,Peter. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 197.Publisher: Sage Publications, London 1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 306.3 C318S] (1).
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25.
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CONSUMER BEHAVIOUR IN ASIA
by Schutte,Hellmut | Ciarlante,Deanna. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,275.Publisher: Macmillan Press, Houndmills 1998Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SCH86C] (1).
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26.
|
MANAGING QUALITY
by Murthy,D. B. N. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 226.Publisher: Response Books, New Delhi 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.4013 M969M] (1).
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27.
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CONSUMER INFORMATION SEEKING AND INFORMATION PROCEEDING
by Malhotra,Naresh K. Material type: Book Description: xii,338.Publisher: University Microfilms International, Michigan c1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381.33 M294C] (1).
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28.
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HANDBOOK OF MARKETING SCALES
by Berden,William O., Netemeyer,Richard G. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,537.Publisher: Sage Publications,Thousand Oaks 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B38H2] (1).
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29.
|
CONSUMER BEHAVIOR
by Assael,Henry. Edition: 6thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,718.Publisher: South-Western Pub., Cincinnati, Oh. 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 AS71C6] (1).
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30.
|
ANALYSIS OF CUSTOMER SATISFACTION DATA
by Allen,Derek R | Rao,T R. Material type: Book Description: xvii,243.Publisher: Asqc Quality Press, Milwankee c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 AL53A] (1).
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31.
|
GLOBAL BUSINESS REGULATION
by Braithwaite,John,Drahos,Peter. Material type: Book Description: xvii,704.Publisher: Cambridge Univ. Press, Cambridge c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381.34 B731G] (1).
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32.
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HANDBOOK OF CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT
by Hill,Nigel | Alexander,Jim. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xii,290.Publisher: Gower, Aldershot 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 H554H2] (1).
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33.
|
CONSUMER RESEARCH
by Holbrook,Morris B. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,418.Publisher: Sage Publications, Thousand Oaks 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 H695C] (1).
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34.
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GENDER ISSUES AND CONSUMER BEHAVIOUR
by Janeen Arnold Costa | Costa,Janeen Arnold. Material type: Book Description: vii,235.Publisher: Sage Publications, Thousand Oaks c1994Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8348 G285] (1).
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35.
|
UNMANAGEABLE CONSUMER
by Gabriel,Yiannis | Lang,Tim. Material type: Book Description: 213.Publisher: Sage Publications, London c1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381.3 G114U] (1).
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36.
|
ADVERTISING AND THE MIND OF THE CONSUMER
by Sutherland,Max,Sylvester,Alice K. Edition: 2ndMaterial type: Book Description: xiii,326.Publisher: Kogan Page, London c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1019 SU84A2] (1).
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37.
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CONSUMER BEHAVIOUR AND MANAGERIAL DECISION MAKING
by Kardes,Frank R. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,457.Publisher: Prentice Hall, New Jersey 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 K145C2] (1).
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38.
|
MARKET DRIVEN ORGANIZATION
by Day,George S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,285.Publisher: Free Press, New York 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D33M] (1).
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39.
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UNDERSTANDING CONSUMER DECISION MAKING
by Thomas J. Reynolds,Jerry C. Olson | Olson,Jerry C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,447.Publisher: Lawrence Erlbaum Associates Publishres, Hillsdale 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 UN2] (1).
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40.
|
CONSUMER BEHAVIOR
by Soloman,Michael R. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xx,586.Publisher: Prentice Hall, New Jersey 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SO47C4] (1).
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