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121.
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PRESTRESSED CONCRETE DESIGNER'S HANDBOOK
by Abeles, P.W. Edition: 2ndMaterial type:  Book; Format:
print
; Literary form:
not fiction
Description: 524.Publisher: New Delhi Prentice-Hall Of India 1976Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 624.183 AB35P2] (1).
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122.
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THEORY OF THE FIRM
by Cohen, Kalman J | Cyert, Richard M. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 524.Publisher: New Delhi Prentice-Hall Of India 1976Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 338.018 C66t2] (1).
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123.
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THEORY OF THE FIRM
by Cohen, Kalman J | Cyert, Richard M. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 524.Publisher: New Delhi Prentice-Hall Of India 1976Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.018 C66t2] (1).
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124.
|
AIR TRANSPORT
by Shaw, Stephen. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,258.Publisher: London Pitman 1982Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 387.71 Sh28a] (1).
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125.
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Modern marketing research
by Patil, S. G | Pradhan, Homai. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 259p.Publisher: Bombay Himalaya Publishing House 1986Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 380.1 P273m] (1).
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126.
|
World sources of market information [3v.]
by Blauvelt, Euan [ed.] | Durlacher, Jennifer [ed.]. Material type: Book; Format:
print
; Literary form:
not fiction
Description: various pagings.Publisher: Cambridge Ballinger 1982Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 016.38 W893] (1).
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127.
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World sources of market information [3v.]
by Blauvelt, Euan [ed.] | Durlacher, Jennifer [ed.]. Material type: Book; Format:
print
; Literary form:
not fiction
Description: various pagings.Publisher: Cambridge Ballinger 1982Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 016.38 W893] (1).
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128.
|
PROJECT FEASIBILITY ANALYSIS
by Clifton, David S | Fyffe, David E. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 340.Publisher: New York John Wiley 1977Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.404 C613p] (1).
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129.
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PROJECT FEASIBILITY ANALYSIS
by Clifton, David S | Fyffe, David E. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 340.Publisher: New York John Wiley 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.404 C613p] (1).
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130.
|
CREATIVITY AND INNOVATION
by Nrstrom, Harry. Material type: Book; Format:
print
; Literary form:
not fiction
Description: vii,125.Publisher: Chichester John Wiley 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.4 N989fE] (1).
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131.
|
MARKETING DECISION MODELS
by Schultz, Randall L | Zoltners, Andris A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,298.Publisher: New York North-Holland 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M341d] (1).
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132.
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MARKETING
by Markin, Rom J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: lxii,698.Publisher: New York John Wiley 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M341m] (1).
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133.
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MARKETING MANAGEMENT
by Kotler, Philip. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xi,722.Publisher: New Delhi Prentice-Hall Of India 1982Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K848m4] (1).
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134.
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MARKETING MANAGEMENT
by Kotler, Philip. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Prentice-Hall 1984Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K848m5] (1).
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135.
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MARKETING
by Mehta, Subhash C | Prasad, Keshav. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,560.Publisher: New Delhi Tata Mcgraw-Hill 1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M474m] (1).
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136.
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MARKETING
by Mellott, Douglas W. Material type: Book Description: xii,416.Publisher: Reston Reston Pub. c1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M489m] (1).
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137.
|
MARKETING STRATEGY AND PLANS
by Luck, David Johnson | Ferrell, O. C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,474.Publisher: Englewood Cliffs Prentice-Hall 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L964m] (1).
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138.
|
MARKETING STRATEGY AND STRUCTURE
by Rachman, David J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 421.Publisher: New Jersey, Englewood Cliffs Prentice-Hall 1974Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R114] (1).
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139.
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MARKETING MANAGEMENT
by Reddy, T. Subbi. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,481.Publisher: New Delhi S. Chand 1981Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R246m] (1).
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140.
|
RESEARCH IN MARKETING
by Sheth, Jagdish N. Material type: Book; Format:
print
; Literary form:
not fiction
Description: v.Publisher: Greenwick, Conn. Jai Press 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R311] (1).
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