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101.
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MARKETING RESEARCH AND CONSUMER BEHAVIOUR
by Sumathi,S | Saravanavel,P. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: xvi,761.Publisher: Vikas Publishing House Pvt. Ltd., New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SU61M] (1).
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102.
|
Marketing scales handbook
: a compilation of multi-item measures [v.3]
by Bruner, Gordon C | Hensel, Paul J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 1315p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.3] (1).
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103.
|
Marketing scales handbook
: a compilation of multi item measures [v.2]
by Bruner, Gordon C | Hensel, Paul J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 1315p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.2] (1).
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104.
|
Marketing scales handbook
: a compilation of multi item measures [v.3]
by Bruner, Gordon C | James, Karen E | Hensel, Paul J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 1651p.Publisher: Chicago American Marketing Association 1992Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B835 v.3] (1).
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105.
|
Market for textiles and clothing
by | India. Textiles Committee. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii, 232p.Publisher: Mumbai Textiles Committee, Ministry Of Textiles, Govt. Of India 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 677.00688 In2m] (1).
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106.
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Market for textiles and clothing
by | India. Textiles Committee. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x, 213p.Publisher: Mumbai Textiles Committee, Ministry Of Textiles, Govt. Of India 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 677.00688 In2m] (1).
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107.
|
Marketing research
by | Zikmund, William G.,Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxv, 570p.Publisher: Australia Thomson 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M341] (1).
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108.
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Statistics for marketing and consumer research
by Mazzocchi, Mario. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xviii, 412p.Publisher: Los Angeles Sage Publications 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83028 M459s] (1).
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109.
|
Marketing research
: a South Asian perspective
by Churchill, Gilbert A | Iacobucci, Dawn. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxvi, 687p.Publisher: Delhi Cengage Learning India 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 C475m] (1).
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110.
|
The market research toolbox
: a concise guide for beginners
by Mcquarrie, Edward F. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii, 253p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M242m3] (1).
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111.
|
Leading edge marketing research
: 21st - century tools and practices
by | Kaden, Robert J., Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix, 483p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 L469] (1).
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112.
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Using qualitative research in advertising
: strategies, techniques and applications
by | Morrison, Margaret A. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xv, 218p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1072 Us4q2] (1).
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113.
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New directions in critical marketing studies [4v.]
by | Tadajewski, Mark, Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 4v (various pagings).Publisher: London Sage 2013Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 N42] (4).
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114.
|
Social media analytics
: effective tools for building, interpreting, and using metrics
by Sponder, Marshall. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 316p.Publisher: New York Mcgraw Hill 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 Sp66s] (1).
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115.
|
THEORY OF THE FIRM
by Cohen, Kalman J | Cyert, Richard M. Material type: Book Description: 406.Publisher: Englewood Cliffs, N. J. Prentice-Hall 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.018 C66t] (1).
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116.
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TEST MARKETING
by Sittenfeld, Hans | Dellow, E. L. Material type: Book Description: 123.Publisher: London Business Pub. c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Si88tE] (1).
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117.
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INDUSTRIAL MARKETING MANAGEMENT AND CONTROLS
by Williams, Leonard Ainslie. Material type: Book Description: 265.Publisher: London Longmans 1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W673i] (1).
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118.
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INDUSTRIAL MARKETING MANAGEMENT AND CONTROLS
by Williams, Leonard Ainslie. Material type: Book Description: 2652.Publisher: London Longmans 1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W673i] (1).
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119.
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MARKETING AND MARKET RESEARCH
by Adler, Max Kurt. Material type: Book Description: viii,292.Publisher: London Lockwood c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ad5ma] (1).
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120.
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SECRETS OF MARKETING SUCCESS
by Cheskin, Louis. Material type: Book Description: vi,278.Publisher: New York Trident Press c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 C425s] (1).
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