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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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761.
Formation and Early Growth of Business Webs : Modular Product Systems in Network Markets / : [electronic resource] :

by Steiner, Florian [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XI, 185 p. 29 illus. online resource.Publisher: Heidelberg : Physica-Verlag HD, 2005.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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762.
Leveraging Mobile Media : Cross-Media Strategy and Innovation Policy for Mobile Media Communication / : [electronic resource] :

by Feldmann, Valerie [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XII, 270 p. 17 illus. online resource.Publisher: Heidelberg : Physica-Verlag HD, 2005.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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763.
The Spread of Yield Management Practices : The Need for Systematic Approaches / : [electronic resource] :

by Sfodera, Fabiola [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XVI, 154 p. 9 illus. online resource.Publisher: Heidelberg : Physica-Verlag HD, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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764.
International Advertising and Communication : Current Insights and Empirical Findings / : [electronic resource] :

by Diehl, Sandra [editor.] | Terlutter, Ralf [editor.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: X, 513 p. online resource.Publisher: Wiesbaden : DUV, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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765.
A Theory of Marketing : Outline of a Social Systems Perspective / : [electronic resource] :

by L�dicke, Marius K [author.1] | SpringerLink (Online service)0.

Source: Springer eBooks08Material type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XV, 191 p. online resource.Wiesbaden : DUV, 2006. Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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766.
Estimation of Willingness-to-Pay : Theory, Measurement, Application / : [electronic resource] :

by Breidert, Christoph [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XX, 135 p. online resource.Publisher: Wiesbaden : DUV, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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767.
Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation / : [electronic resource] :

by Magin, Vera [author.] | SpringerLink (Online service).

Edition: 1.Auflage.Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XVII, 145 p. 30 illus. online resource.Publisher: Wiesbaden : DUV, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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768.
Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value / : [electronic resource] :

by Wengler, Stefan [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XVI, 294 p. online resource.Publisher: Wiesbaden : DUV, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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769.
Customer Processes in Business-to-Business Service Transactions : [electronic resource] /

by Frauendorf, Janine [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XV, 303 p. online resource.Publisher: Wiesbaden : DUV, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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770.
Analysis and Algorithms for Service Parts Supply Chains : [electronic resource] /

by Muckstadt, John A [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XVIII, 278 p. 57 illus. online resource.Publisher: New York, NY : Springer New York, 2005.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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771.
Modern Multidimensional Scaling : Theory and Applications / : [electronic resource] :

by Borg, Ingwer [author.] | Groenen, Patrick J. F [author.] | SpringerLink (Online service).

Edition: Second Edition.Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XXII, 614 p. online resource.Publisher: New York, NY : Springer New York, 2005.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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772.
Building Supply Chain Excellence in Emerging Economies : [electronic resource] /

by Lee, Hau L [editor.] | Lee, Chung-Yee [editor.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XVIII, 468 p. online resource.Publisher: Boston, MA : Springer US, 2007.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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773.
Data Envelopment Analysis : A Comprehensive Text with Models, Applications, References and DEA-Solver Software / : [electronic resource] :

by Cooper, William W [author.] | Seiford, Lawrence M [author.] | Tone, Kaoru [author.] | SpringerLink (Online service).

Edition: Second Edition.Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XXXVIII, 492 p. online resource.Publisher: Boston, MA : Springer US, 2007.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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774.
Dynamic Fleet Management : Concepts, Systems, Algorithms & Case Studies / : [electronic resource] :

by Zeimpekis, Vasileios [editor.] | Tarantilis, Christos D [editor.] | Giaglis, George M [editor.] | Minis, Ioannis [editor.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XIV, 242 p. 78 illus. online resource.Publisher: Boston, MA : Springer US, 2007.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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775.
Database Marketing : Analyzing and Managing Customers / : [electronic resource] :

by Blattberg, Robert C [author.] | Kim, Byung-Do [author.] | Neslin, Scott A [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XXIV, 872 p. online resource.Publisher: New York, NY : Springer New York, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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776.
Supply Chain Games: Operations Management And Risk Valuation : [electronic resource] /

by Kogan, Konstantin [author.] | Tapiero, Charles S [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XII, 513 p. 54 illus. online resource.Publisher: Boston, MA : Springer US, 2007.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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777.
Fleet Telematics : Real-time management and planning of commercial vehicle operations / : [electronic resource] :

by Goel, Asvin [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XV, 184 p. online resource.Publisher: Boston, MA : Springer US, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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778.
Supply Chain Analysis : A Handbook on the Interaction of Information, System and Optimization / : [electronic resource] :

by Tang, Christopher S [editor.] | Teo, Chung-Piaw [editor.] | Wei, Kwok-Kee [editor.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: IX, 284 p. online resource.Publisher: Boston, MA : Springer US, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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779.
The Vehicle Routing Problem: Latest Advances and New Challenges : [electronic resource] /

by Golden, Bruce [editor.] | Raghavan, S [editor.] | Wasil, Edward [editor.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: X, 591 p. online resource.Publisher: Boston, MA : Springer US, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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780.
Handbook of Marketing Decision Models : [electronic resource] /

by Wierenga, Berend [editor.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: X, 630 p. online resource.Publisher: Boston, MA : Springer US, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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