Onward : how Starbucks fought for its life without losing its soul
By: Schultz, Howard.
Contributor(s): Gordon, Joanne.
Publisher: New York Rodale 2011Description: xv, 350p.ISBN: 9781609613822.Subject(s): Leadership -- United States | Coffee industry -- United States | Starbucks Coffee CompanyDDC classification: 647.9573 | Sch82o Summary: In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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PK Kelkar Library, IIT Kanpur | On Display | 647.9573 Sch82o (Browse shelf) | Available | A186748 |
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: On Display Close shelf browser
| 621.042 K138r cop.2 Renewable fuels | 621.042 K138r cop.3 Renewable fuels | 621.396 M896s Substrate integrated waveguides | 647.9573 Sch82o Onward | 920 R187f From learning to lighthouse | 920 R187f From darkness to lighthouse |
New York Times bestseller
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
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