Designing effective web surveys
By: Couper, Mick P.
Publisher: Cambridge Cambridge University Press 2008Description: xviii, 398p.ISBN: 9780521717946.Subject(s): Web surveysDDC classification: 300.72 | C832d Summary: Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 300.72 C832d (Browse shelf) | Available | A184316 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 300.72 C738 A COMPANION TO QUALITATIVE RESEARCH | 300.72 C785S3 SYNTHESIZING RESEARCH. | 300.72 C81s Social research | 300.72 C832d Designing effective web surveys | 300.72 C86 CREATIVE SOCIAL RESEARCH | 300.72 C865r3 Research design | 300.72 C865r4 Research design |
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.
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