| 000 -LEADER |
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| fixed length control field |
01160 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190208123449.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190208b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780521717946 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIT Kanpur |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
300.72 |
| Item number |
C832d |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Couper, Mick P. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Designing effective web surveys |
| Statement of responsibility, etc |
Mick P. Couper |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher |
Cambridge University Press |
| Year of publication |
2008 |
| Place of publication |
Cambridge |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xviii, 398p |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Web surveys |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
