ON KNOWING THE CONSUMER
Contributor(s): Newman, Joseph W | .
Series: The Wiley Marketing Series. Publisher: N. Y. Wiley 1966Description: 247.Subject(s): Consumers -- U. SDDC classification: 658.83973 | C766o| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.83973 C766o (Browse shelf) | Available | 36861 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8343 W722C CONVERGENCE MARKETING | 658.835 H519O THE OUTSOURCING DILEMMA | 658.835 T822m MARKETING RESEARCH | 658.83973 C766o ON KNOWING THE CONSUMER | 658.84 B629B2 BUSINESS TO BUSINESS DIRECT MARKETING | 658.84 B964 BUSINESS TO BUSINESS ELECTRONIC COMMERCE | 658.84 C27a AUCTIONS AND AUCTIONEERING |
Planned And Conducted By The Stanford University Graduate School Of Business
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