| 000 -LEADER |
|---|
| fixed length control field |
00534 a2200181 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83973 |
| Item number |
C766o |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
ON KNOWING THE CONSUMER |
| Statement of responsibility, etc. |
CONSUMER BEHAVIOR SYMPOSIUM (1964 : STANFORD UNIVERSITY) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
N. Y. |
| Name of publisher, distributor, etc. |
Wiley |
| Date of publication, distribution, etc. |
1966 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
247 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Wiley Marketing Series |
| Volume/sequential designation |
|
| 500 ## - GENERAL NOTE |
|---|
| General note |
Planned And Conducted By The Stanford University Graduate School Of Business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers -- U. S |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Newman, Joseph W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| h |
1964 |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
36861 C |
