MEASURING ADVERTISING READERSHIP AND RESULTS
By: Starch, Daniel.
Material type:
BookPublisher: New York Mcgraw-Hill c1966Description: 270.Subject(s): Advertising ResearchDDC classification: 659.1 | St28me
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1 St28me (Browse shelf) | Book Request | Available | 78586 |
Total holds: 0
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| 659.1 P277c CASES IN ADVERTISING AND PROMOTION MANAGEMENT | 659.1 P412S2 STRATEGIC ADVERTISING MANAGEMENT | 659.1 Sa49h HOW BUSINESS IS BAMBOOZLED BY THE AD-BOYS | 659.1 St28me MEASURING ADVERTISING READERSHIP AND RESULTS | 659.1 W413a ADVERTISING MANAGEMENT | 659.1 W56m MEASURING ADVERTISING EFFECTIVENESS | 659.1 W928a ADVERTISING |
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