PROMOTIONAL DECISION MAKING
By: Robinson, Patrick J.
Contributor(s): Luck, David Johnston.
Material type:
BookSeries: Mcgraw-Hill Marketing Science Institute Series. Publisher: N. Y. Mcgraw-Hill 1964Description: 254.Subject(s): Marketing Surveys | Marketing ResearchDDC classification: 658.8 | R565p
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 R565p (Browse shelf) | Book Request | Available | 30058 |
Total holds: 0
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| 658.8 R311 RESEARCH IN MARKETING | 658.8 R328i INTRODUCTION TO MARKETING MANAGEMENT | 658.8 R36h HOW TO PLAN AND EXECUTE THE MARKETING CAMPAIGN | 658.8 R565p PROMOTIONAL DECISION MAKING | 658.8 R812m MARKETING PROFICIENCY | 658.8 R897M MASTERING MARKETING | 658.8 Sa73m MARKETING MANAGEMENT |
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