| 000 -LEADER |
|---|
| fixed length control field |
00502pam a2200169a 44500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
R565p |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Robinson, Patrick J. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
PROMOTIONAL DECISION MAKING |
| Statement of responsibility, etc. |
PRACTICE AND THEORY ; A STUDY IN MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
N. Y. |
| Name of publisher, distributor, etc. |
Mcgraw-Hill |
| Date of publication, distribution, etc. |
1964 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
254 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Mcgraw-Hill Marketing Science Institute Series |
| Volume/sequential designation |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Surveys |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Luck, David Johnston |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
30058 C |
