MARKETING MANAGEMENT
By: Charvat, Frank J.
Contributor(s): Whitman, W. Tate.
Material type:
BookPublisher: N. Y. Simmon-Boardman 1964Description: 369.Subject(s): MarketingDDC classification: 658.8 | C254m
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 C254m (Browse shelf) | Available | 55486 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 B75b2 Business-to-business marketing | 658.8 B813C2 CASES IN DIRECT MARKETING | 658.8 B965p2 PRINCIPLES OF MARKETING | 658.8 C254m MARKETING MANAGEMENT | 658.8 C268 CASES IN MARKETING MANAGEMENT | 658.8 C268 Cases in marketing management | 658.8 C366N NEW PUBLIC SECTOR MARKETING |
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