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Services marketing : people, technology, strategy

By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen.
Material type: materialTypeLabelBookPublisher: New Delhi Pearson 2011Edition: 7th.Description: xxi, 683p.ISBN: 978 81 317 5939 4.Subject(s): Marketing managementDDC classification: 658.8 | L944s7
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur
General Stacks 658.8 L944s7 (Browse shelf) Available GB265
Books Books PK Kelkar Library, IIT Kanpur
CARS 658.8 L944s7 (Browse shelf) Available GB266
Total holds: 0

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