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Services marketing (Record no. 391335)

000 -LEADER
fixed length control field	00534pam a2200169a 44500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978 81 317 5939 4
040 ## - CATALOGING SOURCE
Original cataloging agency	IIT, Kanpur
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	L944s7
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lovelock, Christopher
245 ## - TITLE STATEMENT
Title	Services marketing
Remainder of title	people, technology, strategy
Statement of responsibility, etc.	Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee
250 ## - EDITION STATEMENT
Edition statement	7th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Pearson
Date of publication, distribution, etc.	2011
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 683p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Wirtz, Jochen
997 ## -
--	GB265 C GB266 CARS C

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Permanent Location	Current Location	Date acquired	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				General Stacks	PK Kelkar Library, IIT Kanpur	PK Kelkar Library, IIT Kanpur	2011-09-21	658.8 L944s7	GB265	2016-05-19	2016-05-19	Books
				CARS	PK Kelkar Library, IIT Kanpur	PK Kelkar Library, IIT Kanpur	2011-09-21	658.8 L944s7	GB266	2016-05-19	2016-05-19	Books

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