Services marketing : people, technology, strategy
By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen.
Material type: BookPublisher: New Delhi Pearson 2011Edition: 7th.Description: xxi, 683p.ISBN: 978 81 317 5939 4.Subject(s): Marketing managementDDC classification: 658.8 | L944s7Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 L944s7 (Browse shelf) | Available | GB265 | ||
Books | PK Kelkar Library, IIT Kanpur | CARS | 658.8 L944s7 (Browse shelf) | Available | GB266 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
658.8 L944s5 Services marketing | 658.8 L944s5 Services marketing | 658.8 L944s5 Services marketing | 658.8 L944s7 Services marketing | 658.8 M119M MARKETING CASEBASE | 658.8 M127b3 BASIC MARKETING | 658.8 M145K KEY CUSTOMERS |
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