MEASURING ADVERTISING EFFECTIVENESS
By: Lucas, Darrell Blaine.
Contributor(s): Britt, Steuart H.
Material type:
BookSeries: Mcgraw-Hill Series In Marketing And Advertising. Publisher: N. Y. Mcgraw-Hill 1963Description: 399.Subject(s): AdvertisingDDC classification: 659.113 | L962m
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.113 L962m (Browse shelf) | Book Request | Available | K1951 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 659.111 R565a ADVERTISING MEASUREMENT AND DECISION MAKING | 659.111 Sa17r RELATIONS EXPLOSION | 659.111 Sch63p PUBLICITY MEDIA AND METHODS | 659.113 L962m MEASURING ADVERTISING EFFECTIVENESS | 659.113 SCH82S5 STRATEGIC BRAND COMMUNICATION CAMPAIGNS | 659.130973 H812o OUTDOOR ADVERTISING | 659.1315 H677w WHAT MANAGEMENT SHOULD KNOW ABOUT INDUSTRIAL ADVERTISING |
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