HOW TO LAUNCH A NEW PRODUCT
By: Leduc, Robert.
Contributor(s): Wardle, John.
Material type:
BookPublisher: London Crosby Lockwood c1966Description: xii,130.Subject(s): New Products | MarketingDDC classification: 658.8 | L499cE
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 L499cE (Browse shelf) | Book Request | Available | K13607 |
Total holds: 0
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| 658.8 K667 ECONOMICS OF MARKETING | 658.8 K967m MARKETING | 658.8 L499cE HOW TO LAUNCH A NEW PRODUCT | 658.8 L499cE HOW TO LAUNCH A NEW PRODUCT | 658.8 L585g GROWTH OF THE MARKETING CONCEPT IN MANUFACTURING COMPANIES | 658.8 L669 INTRODUCTION TO MARKETING | 658.8 L964M MARKETINGSTRATEGY AND PLANS |
Bibliography : P. 120-121
Originally Published As Comment Lancer Un Produit Nouveau. Paris, Dunod, 1964
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