The strategy of global branding and brand equity
By: .
Contributor(s): Lee, Alvin | Yang, Jinchao | Mizerski, Richard.
Material type:
BookPublisher: London Routledge 2015Description: xviii, 221p.ISBN: 9780415749114.Subject(s): Product management | Brand name products | Branding (Marketing)DDC classification: 658.827 | St82
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 St82 (Browse shelf) | Available | A182100 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.827 R526M THE MAKING OF A NAME | 658.827 R959b Beating low cost competition | 658.827 SE55B BRAND POSITIONING | 658.827 St82 The strategy of global branding and brand equity | 658.827 V26G GLOBAL BRAND STRATEGY | 658.827 W561d2 Designing brand identity | 658.8270954 M789B BRAND MANAGEMENT |
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