658.827 / St82
The strategy of global branding and brand equity / Alvin Lee ...[et al.] .- London: Routledge, 2015 .- xviii, 221p .
ISBN: 9780415749114
Subject Headings:
Product management;
Brand name products;
Branding (Marketing);
Author Added Entry:
Lee, Alvin;
Yang, Jinchao;
Mizerski, Richard;
Copy Details:
Acc. No.: A182100, Full Call No.: 658.827 St82, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
The strategy of global branding and brand equity / Alvin Lee ...[et al.] .- London: Routledge, 2015 .- xviii, 221p .
ISBN: 9780415749114
Subject Headings:
Product management;
Brand name products;
Branding (Marketing);
Author Added Entry:
Lee, Alvin;
Yang, Jinchao;
Mizerski, Richard;
Copy Details:
Acc. No.: A182100, Full Call No.: 658.827 St82, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------