Advertising : a critical approaches
By: Wharton, Chris.
Contributor(s): Hardy, Jonathan, Cont.
Material type:
BookPublisher: London Routledge 2015Description: xii, 228p.ISBN: 9780415535236.Subject(s): AdvertisingDDC classification: 659.1 | W555a
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 659.1 W555a (Browse shelf) | Available | A181198 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 659.1 J718U ULTIMATE SECRETS OF ADVERTISING | 659.1 L23a Advertising by design | 659.1 P412S STRATEGIC ADVERTISING MANAGEMENT | 659.1 W555a Advertising | 659.10184 R18q QUANTITATIVE THEORIES IN ADVERTISING | 659.1019 SU84A2 ADVERTISING AND THE MIND OF THE CONSUMER | 659.1042 Un27 Undressing the ad |
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