000 -LEADER |
fixed length control field |
00514pam a2200169a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2015 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415535236 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
P K Kelkar Library, IIT Kanpur |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
W555a |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Wharton, Chris |
245 0# - TITLE STATEMENT |
Title |
Advertising |
Remainder of title |
a critical approaches |
Statement of responsibility, etc. |
Chris Wharton; contributed by Jonathan Hardy |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London |
Name of publisher, distributor, etc. |
Routledge |
Date of publication, distribution, etc. |
2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 228p |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hardy, Jonathan, Cont. |
997 ## - |
-- |
A181198 C |