| 000 -LEADER |
|---|
| fixed length control field |
00988pam a2200205a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780857020536 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
P K Kelkar Library, IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.575 |
| Item number |
N42 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| 245 0# - TITLE STATEMENT |
|---|
| Title |
New product and services development [4v.] |
| Statement of responsibility, etc. |
edited by Hubert Gatignon |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Sage |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
4v (various pagings) |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Sage Library In Business And Management |
| Volume/sequential designation |
|
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: v. 1. Innovating new products and services: the dimensions of innovations. v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations. v. 3. Organizing to innovate: adapting the firm to innovate . v. 4. Launching new products and services: marketing innovations effectively |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products -- Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products -- Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gatignon; Hubert, Ed. |
| 997 ## - |
|---|
| -- |
A180718 v.1 C A180719 v.2 C A180720 v.3 C A180721 v.4 C |
