Strategic customer management : integrating relationship marketing and CRM
By: Payne, Adrian.
Contributor(s): Frow, Pennie.
Material type: BookPublisher: New Delhi Cambridge University Press 2013Description: xvi, 529p.ISBN: 9781107687325.Subject(s): Customer relations -- ManagementDDC classification: 658.8012 | P293sItem type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
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Books | PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8012 P293s (Browse shelf) | Book Request | Available | A179038 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
658.80092 Sh59l Legends in marketing [8 Vol.] | 658.8009541 M295M MERCHANTS AND MERCHANDISE IN NORTHERN INDIA AD 600-1000 | 658.801 H128m MEANING AND SOURCES OF MARKETING THEORY | 658.8012 P293s Strategic customer management | 658.8018 B226e EXPERIMENTATION IN MARKETING | 658.8018 B989m MATHEMATICAL MODELS AND MARKETING MANAGEMENT | 658.8018 C811d DECISION EXERCISES IN MARKETING |
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