Professional services marketing : how the best firms build premier brands, thriving lead generation engines, cultures of business development success
By: Schultz, Mike.
Contributor(s): Doerr, John E.
Material type:
BookPublisher: Singapore John Wiley & Sons 2013Edition: 2nd.Description: xv, 352p.ISBN: 9781118604342.Subject(s): Service industries -- Marketing | Branding (Marketing) | MarketingDDC classification: 658.8 | Sch82p2
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 Sch82p2 (Browse shelf) | Book Request | Available | A179045 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 658.8 R897M MASTERING MARKETING | 658.8 Sa73m MARKETING MANAGEMENT | 658.8 Sc66L LOGISTICS IN MARKETING | 658.8 Sch82p2 Professional services marketing | 658.8 Sch95s SCIENCE IN MARKETING | 658.8 Se89m MARKETING AND MARKET ASSESSMENT | 658.8 Sm18 INTRODUCTION TO MARKETING |
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