Luxury marketing : a challenge for theory and practice
By: .
Contributor(s): Wiedmann, Klaus-Peter, Ed | Hennigs, Nadine, Ed.
Material type:
BookPublisher: Wiesbaden Springer 2013Description: xiv, 416p.ISBN: 9783834943989.Subject(s): Luxuries--Marketing | Economics | Industrial management | MarketingDDC classification: 658.804 | L979
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.804 L979 (Browse shelf) | Available | A179039 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.804 H976B9 BUSINESS MARKETING MANAGEMENT | 658.804 H976B9 BUSINESS MARKETING MANAGEMENT | 658.804 H976B9 BUSINESS MARKETING MANAGEMENT | 658.804 L979 Luxury marketing | 658.80954 M341 Marketing analytics | 658.809615 K281pm PHARMECEUTICAL MARKETING | 658.81 Ad95 Advanced sales management handbook and cases |
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