The market research toolbox : a concise guide for beginners
By: Mcquarrie, Edward F.
Material type:
BookPublisher: Los Angeles Sage 2012Edition: 3rd.Description: xviii, 253p.ISBN: 9781412991742.Subject(s): Marketing research -- MethodologyDDC classification: 658.83 | M242m3
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83 M242m3 (Browse shelf) | Book Request | Available | A175113 |
Total holds: 0
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| 658.83 K855 MARKETING RESEARCH IN THE DEVELOPING COUNTRIES | 658.83 L511i INDUSTRIAL MARKETING RESEARCH TECHNIQUES & PRACTICES | 658.83 M177m MARKETING RESEARCH | 658.83 M242m3 The market research toolbox | 658.83 M319 MANUAL OF INDUSTRIAL MARKETING RESEARCH | 658.83 M341 MARKETING RESEARCH | 658.83 M389p PURCHASING BEHAVIOR AND PERSONAL ATTRIBUTES |
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