Inclusive branding : the why and how of a holistic approach to brands
By: Schmidt, Klaus.
Contributor(s): Ludlow, Chris.
Material type:
BookPublisher: New York Palgrave 2002Description: xiii, 210p.ISBN: 9780333980798.Subject(s): Business names | Branding (Marketing) | TrademarksDDC classification: 658.827 | Sch54i
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.827 Sch54i (Browse shelf) | Book Request | Available | A173522 |
Total holds: 0
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| 658.827 F659b Branding a store | 658.827 K96p Private label strategy | 658.827 Sa73s Strategic brand management for B2B markets | 658.827 Sch54i Inclusive branding | 658.827 V269b Brand aid | 658.83 AL56r R & D GAME | 658.83 Am35su SURVEY OF MARKETING RESEARCH, 1968 |
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