| 000 -LEADER |
|---|
| fixed length control field |
00599pam a2200193a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780333980798 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IIT, Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
Sch54i |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schmidt, Klaus |
| 245 0# - TITLE STATEMENT |
|---|
| Title |
Inclusive branding |
| Remainder of title |
the why and how of a holistic approach to brands |
| Statement of responsibility, etc. |
Klaus Schmidt and Chris Ludlow |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Palgrave |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 210p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business names |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Trademarks |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ludlow, Chris |
| 997 ## - |
|---|
| -- |
A173522 C |
