Strategic brand management for B2B markets : a road map for organizational transformation
By: Sarin, Sharad.
Material type:
BookPublisher: New Delhi Sage 2010Description: xix, 262p.ISBN: 9788132105220.Subject(s): Branding (Marketing)DDC classification: 658.827 | Sa73s
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.827 Sa73s (Browse shelf) | Book Request | Available | A171571 |
Total holds: 0
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| 658.827 B733 BRANDING @ THE DIGITAL AGE | 658.827 F659b Branding a store | 658.827 K96p Private label strategy | 658.827 Sa73s Strategic brand management for B2B markets | 658.827 Sch54i Inclusive branding | 658.827 V269b Brand aid | 658.83 AL56r R & D GAME |
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