Cultural strategy : using innovation ideologies to build breakthrough brands
By: Holt, Douglas.
Contributor(s): Cameron, Douglas.
Material type:
BookPublisher: New Delhi Oxford University Press 2010Description: xv, 387p.ISBN: 9780199587407.Subject(s): Branding (Marketing)DDC classification: 658.827 | H742c
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 H742c (Browse shelf) | Available | A170587 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.827 B733 Brand management [4 v.] | 658.827 B733 Brand management [4 v.] | 658.827 EL53E2 THE ESSENTIAL BRAND BOOK | 658.827 H742c Cultural strategy | 658.827 K587 DEVELOPING NEW BRANDS | 658.827 K848B B2B BRAND MANAGEMENT | 658.827 P936B BRAND MANNERS |
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