| 000 -LEADER |
|---|
| fixed length control field |
00564pam a2200169a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199587407 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IIT, Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
H742c |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Holt, Douglas |
| 245 0# - TITLE STATEMENT |
|---|
| Title |
Cultural strategy |
| Remainder of title |
using innovation ideologies to build breakthrough brands |
| Statement of responsibility, etc. |
Douglas Holt and Douglas Cameron |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Oxford University Press |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 387p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cameron, Douglas |
| 997 ## - |
|---|
| -- |
A170587 C |
