Innovation and strategy of online games
By: Wi, Jong H.
Material type:
BookSeries: Series on technology management ; v. 14 / edited by J. Tidd. Publisher: London Imperial College Press 2009Description: xx, 220p.ISBN: 9781848163560.Subject(s): Electronic games industry | Technological innovations. Video games industryDDC classification: 338.477948 | W629i
Contents:
Summary:
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 338.477948 W629i (Browse shelf) | Available | A170088 | |||
|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 338.477948 W629i (Browse shelf) | Cop.2 | Available | A170089 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 338.477 T667t Textbook of cultural economics | 338.47791 V862e3 Entertainment industry economics | 338.477948 W629i Innovation and strategy of online games | 338.477948 W629i Innovation and strategy of online games | 338.477960973 An26s Sport-commerce-culture | 338.47874 C823 Paper profits | 338.5 Ai32p Production and decision theory under uncertainty |
Includes bibliographical references (p. 211-214) and index.
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
There are no comments for this item.