Marketing 3.0 : from products to customers to the human spirit
By: Kotler, Philip.
Contributor(s): Kartajaya, Hermawan.
Material type:
BookPublisher: Hoboken John Wiley & Sons 2010Description: xv, 188p.ISBN: 9780470598825.Subject(s): MarketingDDC classification: 658.8 | K848m
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 K848m (Browse shelf) | Checked out to UJJAWAL AGARWAL (S22115300) | 15/06/2024 | A173681 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 K153S2 SERVICES MARKETING MANAGEMENT | 658.8 K847K KOTLER ON MARKETING | 658.8 K848m MARKETING MANAGEMENT | 658.8 K848m Marketing 3.0 | 658.8 K849M12 MARKETING MANAGEMENT | 658.8 K96M2 MANAGING INDIAN BRANDS | 658.8 L165e6 Essentials of marketing |
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