Database marketing : analyzing and managing customers
By: Blattberg, Robert C.
Contributor(s): Kim, Byung-Do.
Material type:
BookSeries: International Series In Quantitative Marketing / Edited By Jehoshua Eliashberg. Publisher: New Delhi Springer 2008Description: xxiv, 871p.ISBN: 9788184893847.Subject(s): Database marketingDDC classification: 658.872 | B613d
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.872 B613d (Browse shelf) | Book Request | Available | A168351 |
Total holds: 0
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| 658.8703 T139v VOLUNTARY RETAIL CHAINS IN JAPAN | 658.8708 AL72S SERVICE FRANCHISING | 658.871 H367c CONTROLLERSHIP IN DEPARTMENT STORES | 658.872 B613d Database marketing | 658.872 C268K CASES ON ELECTRONIC COMMERCE TECHNOLOGIES AND APPLICATIONS | 658.872 Si54h HOW TO START AND OPERATE A MAIL-ORDER BUSINESS | 658.878 H264c CHECKOUT MANAGEMENT |
Springer International Edition
Includes bibliographical references and index.
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