| 000 -LEADER |
|---|
| fixed length control field |
00759pam a2200205a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788184893847 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IIT, Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
B613d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blattberg, Robert C. |
| 245 0# - TITLE STATEMENT |
|---|
| Title |
Database marketing |
| Remainder of title |
analyzing and managing customers |
| Statement of responsibility, etc. |
Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Springer |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 871p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
International Series In Quantitative Marketing / Edited By Jehoshua Eliashberg |
| Volume/sequential designation |
|
| 500 ## - GENERAL NOTE |
|---|
| General note |
Springer International Edition |
| 504 0# - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Database marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, Byung-Do |
| 997 ## - |
|---|
| -- |
A168351 C |
