Essentials of marketing
By: Lamb, Charles W.
Contributor(s): Hair, Joseph F.
Material type:
BookPublisher: Ohio South Western 2009Edition: 6th.Description: xxix, 546p.ISBN: 9780324584424.Subject(s): MarketingDDC classification: 658.8 | L165e6
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 L165e6 (Browse shelf) | Available | A167975 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 K848m Marketing 3.0 | 658.8 K849M12 MARKETING MANAGEMENT | 658.8 K96M2 MANAGING INDIAN BRANDS | 658.8 L165e6 Essentials of marketing | 658.8 L165M7 MARKETING | 658.8 L628M MARKETING MODELS | 658.8 L821M MARKETING THAT WORKS |
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