Does marketing need reform? : fresh perspectives on the future
By: .
Contributor(s): Sheth, Jagdish N., Ed | Sisodia, Rajendra S., Ed.
Material type:
BookPublisher: New Delhi Reference Press 2009Description: vii, 352p.ISBN: 9788184050509.Subject(s): MarketingDDC classification: 658.8 | D675
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 D675 (Browse shelf) | Available | A167310 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 C85m Marketing for entrepreneurs | 658.8 D294m2 MARKETING MANAGEMENT | 658.8 D33M MARKET DRIVEN ORGANIZATION | 658.8 D675 Does marketing need reform? | 658.8 D977b4 Business marketing | 658.8 Eu74 v.12 no.3 New product development | 658.8 F49 FINANCIAL TIMES MASTERING MARKETING |
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