Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your marketing position
By: Vanauken, Brad.
Material type:
BookPublisher: New York Amacom 2003Description: xiv, 306p.ISBN: 9780814406816.Subject(s): Brand name products -- ManagementDDC classification: 658.827 | V269b
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.827 V269b (Browse shelf) | Book Request | Available | A163578 |
Total holds: 0
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| 658.827 K96p Private label strategy | 658.827 Sa73s Strategic brand management for B2B markets | 658.827 Sch54i Inclusive branding | 658.827 V269b Brand aid | 658.83 AL56r R & D GAME | 658.83 Am35su SURVEY OF MARKETING RESEARCH, 1968 | 658.83 Ar61i INSIGHTS INTO CONSUMER BEHAVIOR |
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