| 000 -LEADER |
|---|
| fixed length control field |
00497pam a2200145a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2003 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780814406816 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
V269b |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vanauken, Brad |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand aid |
| Remainder of title |
an easy reference guide to solving your toughest branding problems and strengthening your marketing position |
| Statement of responsibility, etc. |
Brad VanAuken |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Amacom |
| Date of publication, distribution, etc. |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 306p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products -- Management |
| 997 ## - |
|---|
| -- |
A163578 C |
