Key marketing skills
By: Cheverton, Peter.
Contributor(s): Peter Cheverton.
Material type:
BookPublisher: London Kogan Page 2004Edition: 2nd.Description: xiii, 383p.ISBN: 0749445653.Subject(s): MarketingDDC classification: 658.8 | C428k2
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 C428k2 (Browse shelf) | Book Request | Available | A162246 |
Total holds: 0
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| 658.8 C389K KNOWLEDGE-BASED MARKETING | 658.8 C389K KNOWLEDGE-BASED MARKETING | 658.8 C392f THEORY OF MARKETING IN UNDER DEVELOPED COUNTRIES | 658.8 C428k2 Key marketing skills | 658.8 C466e EFFECTIVE DISTRIBUTION MANAGEMENT | 658.8 C466m MARKETING BELOW-THE-LINE | 658.8 C76e6 ELEMENTS OF MARKETING |
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