Branding a store : how to build successful retail brands in a changing marketplace
By: Floor, Ko.
Material type:
BookPublisher: London Kogan Page 2007Description: 360p.ISBN: 0749451688.Subject(s): Retail Trade | Brand Name Products -- Marketing | House Brands -- MarketingDDC classification: 658.827 | F659b
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.827 F659b (Browse shelf) | Book Request | Available | A161879 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 658.82 Sp45s SALES PROMOTION | 658.82 T466p PROMOTION | 658.827 B733 BRANDING @ THE DIGITAL AGE | 658.827 F659b Branding a store | 658.827 K96p Private label strategy | 658.827 Sa73s Strategic brand management for B2B markets | 658.827 Sch54i Inclusive branding |
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