000 -LEADER |
fixed length control field |
00514pam a2200169a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2007 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749451688 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
F659b |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Floor, Ko |
245 ## - TITLE STATEMENT |
Title |
Branding a store |
Remainder of title |
how to build successful retail brands in a changing marketplace |
Statement of responsibility, etc. |
Ko Floor |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London |
Name of publisher, distributor, etc. |
Kogan Page |
Date of publication, distribution, etc. |
2007 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
360p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Retail Trade |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand Name Products -- Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
House Brands -- Marketing |
997 ## - |
-- |
A161879 C |