Designing brand identity
By: Wheeler, Alina.
Material type:
BookPublisher: New Jersey John Wiley & Sons 2006Edition: 2nd.Description: vii, 280p.ISBN: 0471746843.Subject(s): Brand Name Products. 2.Brand Name Products -- Marketing -- Management. 3.Trademarks -- DesignDDC classification: 658.827 | W561d2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 W561d2 (Browse shelf) | Available | A160118 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.827 SE55B BRAND POSITIONING | 658.827 St82 The strategy of global branding and brand equity | 658.827 V26G GLOBAL BRAND STRATEGY | 658.827 W561d2 Designing brand identity | 658.8270954 M789B BRAND MANAGEMENT | 658.83 AA41M7 MARKETING RESEARCH | 658.83 B454M MARKETING RESEARCH |
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