| 000 -LEADER |
|---|
| fixed length control field |
00550pam a2200157a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471746843 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
W561d2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wheeler, Alina |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Designing brand identity |
| Statement of responsibility, etc. |
a complete guide to creating, building, and maintaining strong brands |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Jersey |
| Name of publisher, distributor, etc. |
John Wiley & Sons |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 280p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand Name Products. 2.Brand Name Products -- Marketing -- Management. 3.Trademarks -- Design |
| 997 ## - |
|---|
| -- |
A160118 C |
