THE MAKING OF A NAME
By: Rivkin,Steve.
Contributor(s): Sutherland,Fraser.
Material type: BookPublisher: Oxford Univ. Pr., Oxford 2004Description: x,275.ISBN: 0195168720.Subject(s): Brand Name ProductsDDC classification: 658.827 | R526MItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 R526M (Browse shelf) | Available | A151585 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
658.827 K587 DEVELOPING NEW BRANDS | 658.827 K848B B2B BRAND MANAGEMENT | 658.827 P936B BRAND MANNERS | 658.827 R526M THE MAKING OF A NAME | 658.827 R959b Beating low cost competition | 658.827 SE55B BRAND POSITIONING | 658.827 St82 The strategy of global branding and brand equity |
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