658.827 / R526M
Rivkin,Steve
THE MAKING OF A NAME / THE INSIDE STORY OF THE BRANDS WE BUY .- Oxford Univ. Pr., Oxford, 2004 .- x,275 .
ISBN: 0195168720
Subject Headings:
Brand Name Products;
Author Added Entry:
Sutherland,Fraser;
Copy Details:
Acc. No.: A151585, Full Call No.: 658.827 R526M, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Rivkin,Steve
THE MAKING OF A NAME / THE INSIDE STORY OF THE BRANDS WE BUY .- Oxford Univ. Pr., Oxford, 2004 .- x,275 .
ISBN: 0195168720
Subject Headings:
Brand Name Products;
Author Added Entry:
Sutherland,Fraser;
Copy Details:
Acc. No.: A151585, Full Call No.: 658.827 R526M, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------