SERVICES MARKETING MANAGEMENT
By: Kasper,Hans,Helsdingen, Piet Van.
Contributor(s): Gabbott,Mark.
Material type:
BookPublisher: John Wiley And Sons Ltd.,Chichester 2006Edition: 2nd.Description: xviii,554.ISBN: 0470091169.Subject(s): Service Industries -- Marketing -- Management | Customer Services -- Marketing -- ManagementDDC classification: 658.8 | K153S2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 K153S2 (Browse shelf) | Available | A158198 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 H111i4 INDUSTRIAL MARKETING MANAGEMENT | 658.8 H192 HANDBOOK OF RELATIONSHIP MARKETING. | 658.8 J334M MARKETING MANAGEMENT | 658.8 K153S2 SERVICES MARKETING MANAGEMENT | 658.8 K847K KOTLER ON MARKETING | 658.8 K848m MARKETING MANAGEMENT | 658.8 K848m Marketing 3.0 |
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