658.8 / K153S2
Kasper,Hans,Helsdingen, Piet Van
SERVICES MARKETING MANAGEMENT / A STRATEGIC PERSPECTIVE .- 2nd .- John Wiley And Sons Ltd.,Chichester, 2006 .- xviii,554 .
ISBN: 0470091169
Subject Headings:
Service Industries -- Marketing -- Management;
Customer Services -- Marketing -- Management;
Author Added Entry:
Gabbott,Mark;
Copy Details:
Acc. No.: A158198, Full Call No.: 658.8 K153S2, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Kasper,Hans,Helsdingen, Piet Van
SERVICES MARKETING MANAGEMENT / A STRATEGIC PERSPECTIVE .- 2nd .- John Wiley And Sons Ltd.,Chichester, 2006 .- xviii,554 .
ISBN: 0470091169
Subject Headings:
Service Industries -- Marketing -- Management;
Customer Services -- Marketing -- Management;
Author Added Entry:
Gabbott,Mark;
Copy Details:
Acc. No.: A158198, Full Call No.: 658.8 K153S2, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------